Off the shelf products were not completely fulfilling their requirement to cater to B2B and B2C. With client vision being engage millennials, ready to use products needed massive customizations to reach the objective. This triggered a need to own the product instead of subscribing to one, giving way to custom app development that is secured, audit ready, faster to market, affordable and intelligence at the core. Rapid application development helped them create workable product within a month while extended functionality with analytics and integrations completes the custom app within a quarter.